{"product_id":"saint-pourcain-la-ficelle-23","title":"Saint Pourcain La Ficelle 2024","description":"\u003cp class=\"p1\"\u003eGamay + Pinot Noir blend. 30 years ago before the region was even AOC the co-operative of Saint Pourcain ‘borrowed’ the idea from Mouton Rothschild of launching this wine with a new label each year. In keeping with the approachable nature of this wine it’s always a cartoonist invited to paint the label. La Ficelle means ‘the string’. Story goes that the barkeep would use a knotted string to dip into a patrons flagon to see how much wine they had enjoyed before the bill. A classic Vin de Soif.\u003c\/p\u003e","brand":"Le Pont Wine Store","offers":[{"title":"Default Title","offer_id":52962030387311,"sku":"3257731715001","price":39.0,"currency_code":"AUD","in_stock":true}],"url":"https:\/\/lepontwinestore.com\/products\/saint-pourcain-la-ficelle-23","provider":"Le Pont Wine Store","version":"1.0","type":"link"}